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Overview of SMS Payment Gateway

SMS is making your billing process smoothly


From business point-of-view, Premium SMS can be defined as your alternative payment method, which allows Content Provider (CP) and mobile merchant to generate revenue by billing small amounts directly to the mobile users’ phone bills. With Premium SMS, mobile user doesn’t require to provide any payment details or go through any complicated security procedures to complete a transaction.

From our survey, Premium SMS has opened up a variety of possibilities for content providers, system application or service developers and marketers to generate revenue with their mobile & internet applications using our SMS payment solutions. With EVERWORKS, we provide you the operator-grade delivery mechanism that connects your SMS content and wireless application to reach your targeted audiences.

With our strong background in developing datacenter technologies, we are ensuring all SMS gateway servers are hosted at our world-class datacenter that has dedicated connection channels to each Malaysian Telcos (including Maxis, Celcom and DIGI) with Service Level Guarantee. To further differentia our solution, we are using the redundant connections to different ISP by utilizing state of the art BGP-4 technologies to achieve this great reliability at remarkable speed. This will further ensure confidence to our mobile merchants and content providers (CP) when integrating their mission-critical application with our exclusive mobile gateway.

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Available Hosting Packages


If you’re just planning for a value-added SMS campaign, then why build the entire SMS gateway that cost you hundred of thousands. With EVERWORKS, you can fully integrate any 3rd party applications with our SMS gateway and configure anything as you deem fit. For a lower price than setting up and maintaining your own SMS gateway, at EVERWORKS you can save a bundle!
 
  • BASIC Plan
    RM1,800/year
    With our SMS Payment Gateway Solution, you have everything you need to power up your SMS business and start making your revenue from this proven micro payment system!

    • 1 Shared Short Code
    • 2 SMS Keywords Credit
    • Unlimited Sub Keywords Credit
    • WAP PUSH / PULL Gateway Enable
    • Unlimited Monthly MT Traffic
    • Unlimited Monthly MO Traffic
    • Profit Sharing up to 75%

  • SME Plan
    RM2,500/year
    Most Popular
    With our SMS Payment Gateway Solution, you have everything you need to power up your SMS business and start making your revenue from this proven micro payment system!

    • 2 Shared Short Code
    • 5 SMS Keyword Credit
    • Unlimited Sub Keyword Credit
    • WAP PUSH/PULL Gateway Enable
    • Unlimited Monthly MT Traffic
    • Unlimited Montly MO Traffic
    • Profit Sharing up to 80%

  • ENTERPRISE Plan
    RM3,400/year
    With our SMS Payment Gateway Solution, you have everything you need to power up your SMS business and start making your revenue from this proven micro payment system!

    • 3 Shared Short Code
    • 20 SMS Keyword Credit
    • Unlimited Sub Keywords Credit
    • WAP PUSH / PULL Gateway Enable
    • Unlimited Monthly MT Traffic
    • Unlimited Monthly MO Traffic
    • Profit Sharing up to 85%
    • Dedicated IP



Real Time Delivery Notification (DN) for each outgoing SMS will be updating via our direct secured connection between the operators and our gateway, then straight to your application.

We know different Telco has different payout duration, so we will pay our merchant separtely by each different Telco. We know this is important to smoothly our merchants’ cash flow.

All our gateway plan do not limit on your incoming MO (Mobile Originated) and outgoing MT (Mobile Terminated) traffic.

Beside delivery your mobile content via SMS format, we allows you to delivery your multimedia mobile content such as MP3, mobile movie, and etc via WAP Push method.

A good SMS helpdesk support is always important to any payment-related business. We are care about your reputation while running your SMS business with us.

Our reverse charging scheme is unified with all different Telcos to ensure your marketing plan & product packaging are unified too. The pricing scheme is ranging from RM0.30 to RM5.

Our SMS payment gateway servers are hosted in a world-class datacenter with dedicated high speed Fiber Optic channels to each Malaysian Telcos securely with Service Level Guarantee.

We emphasis on short integration method, so our API is simple, straightforward and easy to understand. You will be provided a username/password to access our API with full documentation.

Busy in looking for a server to host your application, mobile content and database? Only with EVERWORKS, we give everything you need to host your entire SMS business under one roof!

All gateway plan is powered by our exceptional SMS gateway software – SMARTGateway that gives you more than just a reliable and solid messaging gateway, but a 100% legal compliance platform.

Telcos and EVERWORKS Profit Sharing Scheme

Standard Telco Profit Sharing

Premium SMS facility allows you to reverse-bill your clients based on their request for information. The Telcos’ Revenue Sharing charges are fixed as below :

TELCO PERCENT SHARE
MAXIS 42%
DiGi 40% +
RM0.07 per message for premium
RM0.11 per message for non-premium
CELCOM 53%

After Telco Deduction Profit Sharing with EVERWORKS

The charges are after Telco deduction (as below).

  BASIC SME ENTERPRISE  
EVERWORKS 25% 20% 15%  
Merchant 75% 80% 85%  

Example of Revenue Sharing

A 'Mobile User' has purchased a mobile content via SMS at RM1.00 and assume that you are subscribing to our SME package with 80% profit sharing after telco deduction
• Maxis Users
In this scenario, Maxis will take 42% or RM0.42 as Telcos profit sharing from the total SMS transaction. The remaining of 58% or RM0.58 will then be shared between EzyMobile and EzyMobile Merchant. Below is the profit sharing scheme between both parties :
  1. EVERWORKS : 20% or RM0.116 (20% x RM0.58)
  2. Merchant : 80% or RM0.464 (80% x RM0.58)
• DiGi Users
In this scenario, DiGi will take 30% plus RM0.07 or RM0.37 (RM0.30 + RM0.07) as Telcos profit sharing from the total SMS transaction. The remaining of RM0.63 (RM1.00 – RM0.37) will then be shared between EzyMobile and EzyMobile Merchant. Below is the profit sharing scheme between both parties :
  1. EVERWORKS : 20% or RM0.126 (20% x RM0.63)
  2. Merchant : 80% or RM0.504 (80% x RM0.63)
• CELCOM Users
In this scenario, CELCOM will take 53% or RM0.53 as Telcos profit sharing from the total SMS transaction. The remaining of 47% or RM0.47 will then be shared between EzyMobile and EzyMobile Merchant. Below is the profit sharing scheme between both parties :
  1. EVERWORKS : 20% or RM0.094 (20% x RM0.47)
  2. Merchant : 80% or RM0.376 (80% x RM0.50)
• Who should sign up for EVERWORKS’s SMS hosting solution?
EVERWORKS’s SMS hosting plan is designed for individual, business, and Content Provider (CP) who intended to integrate SMS gateway with any of their existing software, included CRM, payment & billing, intranet system, monitoring software and etc. With any of our SMS hosting plan, we provide everything you need to mobilise your software with our SMS gateway, either for micro payment or interactive messaging purpose. A complete and easy-to-use API documentation will be given to guide our merchant to integrate with our SMS gateway. Also, application hosting server will be given to host your application and database.
• Will there be any yearly and monthly renewal fee on your SMS hosting solution?
Yes. Our SMS hosting package is yearly renewal basis. The renewal fee is included your yearly SMS gateway connection fee with all local Telcos, SMS customer service support (we will act as your front end customer service when your client need any further assistance to support your marketing campaign), and application server hosting.
• How long can I get the gateway access details, and can I integrate my application immediate?
YES. EVERWORKS will your SMS gateway account immediately upon signed up our SMS hosting solution. With the given API documentation, you and your programmer can then integrate the existing application such as CRM and Billing software with our SMS gateway immediately. Of course, if you need any assistance over the integration, feel free to contact our software department for more guideline.
• How many short codes I can use after signed up, and can I choose other from the given short code?
You can only have one short code for one hosting plan. Yes, you can choice any short code from our existing shared short code numbers.
• What is SMS Short Code?
Short code is a short, easy-to-remember phone numbers. In Malaysia, our short code has only five digits such as 32886.
• Can my oversea clients send their request to the short code?
NO. The given SMS Short code is only applicable to Malaysian-based Telcos. Feel free to contact our sales representative if you need any oversea short code connection.
• What is SMS keyword?
SMS Service Keyword is used to distinguish different services on a shared short code. From billing point-of-view, the SMS keyword is used as billing identifier to define each incoming SMS request from different keyword
• Can you give me some guideline on how to choice the right keyword for my SMS campaign?
Each registered SMS Service Keyword will be unique from other SMS merchant under the same Short Code. In general, your SMS Service Keyword should be inter-related with the company name, product brand, and type of SMS services.
• How can I use the given server hosting platform and IP address from the package?
For your information, all our SMS hosting package is come with our Application & Database Hosting Server - LINUX & Windows platform that allow you to host your SMS application before integrating it in more speedily & effective way. Also, you can use the given fixed IP to integrate with our SMS gateway without registering any domain name.
• Can I use my SMS keyword immediately after purchased the SMS hosting plan?
No. Each SMS keyword registration will takes about 10 working days to complete with 3 different Telcos in Malaysia.
• What is the maximum character for my SMS Service Keyword?
We do not limit your SMS keyword, but not less than 2 characters.
• Why is it required to register the SMS Service Keyword with the local Telcos?
To compliance with the latest regulation by MCMC Malaysia (Malaysian Communications and Multimedia Commission), all new keyword is required to register with Telcos before launching their SMS service. The registration of keyword will normally take about 10 working days to approve. For more information, please contact our Keyword Activation Team at software@everworks.com.my
• How to check my keyword status during the registration stage?
Send a test SMS (such as type KEYWORD and send to 3XXXX) to your keyword will be the best way to check on your keyword status. If the replied SMS stated "Invalid Keyword", it means your keyword is still pending for approval by this Telco. As each Telco will take different timeframe to register the keyword, hence merchant is suggested to test the keyword from each different networks (like Maxis, Celcom and DiGi) to verify your keyword.
• Can I change my SMS Service Keyword later?
No. All registered SMS Service Keywords are not allowed to change after submission to Telcos.
• Can use the SMS hosting solution to run my SMS subscription business?
Yes. All our SMS hosting solution is supporting IOD (Information On-Demand) and Subscription-based SMS campaign. In short, IOD SMS campaign can be defined as one MO one MT campaign, meaning our SMS gateway will allow one charge (or one respond) to one request of service. For Subscription-based SMS campaign, its can be defined as one MO multiple MT campaign, meaning your mobile user only send one SMS (or MO) and our gateway allow you to respond more than one reply (or MT) during the subscription period.
• Why I need to register the keyword again in order to run my SMS subscription business?
Under the new preventive gateway implemented by local Telcos, all subscription-based SMS keyword MUST register the subscription pricing, and any change of the registered subscription pricing is subject to Telcos’ approval.
• How long can I receive my payment?
Approximately, you will receive your SMS revenue in 3 months time from all respective Telcos in Malaysia. Once payment ready, you can make your redemption directly from our SMSWORKS portal.
• Do you provide real time DN (Delivery Notification) for each SMS transaction?
Of course, real time DN (Delivery Notification) will be given to every SMS transaction within our SMS gateway, and all these real time can either monitor in our SMSWORK portal, or retrieve the status automatically to your application via our API connection.
• Can I reply my mobile users with a non-charged SMS when they requested the service?
Yes. For IOD (Information On-Demand) services, you can always reply your mobile users with any price included a free or ‘zero price’ SMS (RM0.00) under our unified pricing structure (e.g. RM0.30, RM0.50, RM1.00, RM1.50 and etc), but Telco will charge on every free SMS that returned to your mobile users as part of their infrastructure fee.
• How many applications can I connect to your SMS gateway?
Unlimited! With using the given API documentations, we do not limit your application connection to our SMS gateway via the assigned SMS keyword.